Sha Ma Sha, a once childhood term of endearment, is being transformed into a centre for connection, healing, and adventure.
“Sha Ma Sha was a household word when I was growing up—I never knew the precise meaning… just that it conveyed comfort and the spirit of human connection. Now I’m giving the phrase new life.” —Daphne March
Daphne March is an Indigenous entrepreneur who specializes in hospitality and wellness. She owns and operates the four-star accommodation R&R House in George’s Brook, Central Newfoundland, and is also the founder of the Sha Ma Sha Centre, an arts and healing retreat project currently under development. Drawing on her Mi’kmaq heritage, Daphne organizes meditation, culinary, and outdoor experiences to help her guests reconnect with nature.
As a member of both the Board of Directors of the Newfoundland and Labrador Tourism Association and the Indigenous Tourism Working Group, Daphne has contributed to the development of a five-year strategy to preserve, support, and promote Indigenous culture as a tourism asset in the province. Daphne is also an advocate for stronger mental health and housing supports. She is a member of Qalipu First Nation.